Showing posts with label action. Show all posts
Showing posts with label action. Show all posts

Wednesday, May 16, 2012

Limitless Philanthropy

After writing my last post I have been thinking a lot about the needs of a non-profit and new ways to fulfill them. It's interesting the way life sometimes chooses to answer questions for you through new people and experiences. As I was reflecting on this problem and potential solutions, I had several experiences which reminded me, this is a two-way street..

I believe many people have a giving heart and the desire to contribute to causes but believe that they aren't part of that elite group of prosperous philanthropists. Webster's Dictionary defines philanthropy as: "goodwill to fellow members of the human race; especially active effort to promote human welfare;" there are many ways this can be done.

I work for a non-profit which seeks to find quality homes for children who have been abused and abandoned in the foster care system, our ultimate goal being to eliminate the foster care crisis and find forever families for all the children who have been displaced in foster care. Although our goal is to find foster families, not everyone is suited to be a foster/adoptive parent, and it is a job that should not be taken lightly. However, everyone can contribute to this cause. For many people they see two paths: 1. I can give money; 2. I can adopt a child. But there are many paths to eliminating this crisis. We have an incredibly generous woman in our office who donates her time monthly assisting with our accounting. She has a powerful skill and a passion for our cause and because she is willing to donate her time and talents, we don't have to pay for this expense. I have a friend who works for a company who gives him free merchandise (books and toys for children). As a recent graduate he may not be able to donate his time or money but he is able to give these new toys to our organization who then gives them to children once they are placed in homes. We have many generous supporters who would like to be able to give more to our organization but don't have the means, so they are running in the Pasadena Marathon this Sunday (as am I), raising funds from their friends, family and colleagues who may not have known about our organization but are now tied into our cause through the voice of their friend.

These are just a few examples of ways you can give but there are many more. My point is, don't limit yourself--we always have something more to give. Look at what you have (skills, gifts, time, support, relationships) and therein lies something to share.

Monday, September 26, 2011

Can Changes in Facebook Improve Non-Profit Visibility?

Facebook has begun to make sweeping changes to its format including major changes in the structure of its "timeline" and the way members will receive information and updates. Previously, the timeline has consisted of updates in a reverse chronological order with each post replacing the previous one. However, changes are being made to this structure: the new format will be largely based on algorithms to determine what information is of value and will receive the greatest attention.

So, how will this effect the presence of non-profits on the social networking site?

Non-profit presence on Facebook is largely dependent on the Causes application. Causes works in the same way as other applications, with notifications appearing in your timeline and being replaced as other actions occur. By actively interacting with these notifications you can go to specific Causes pages, events or the general Causes site itself. The Causes application has the potential to do a great amount of good by organizing the ability to follow, donate and share information in one location, conveniently connected to your Facebook. However, as someone who has a great amount of experience with the site, I can attest to the fact that it's visibility on Facebook is minimal at best. Once a post, donation or follow occurs (actions of great importance to an organization) they are treated of equal weight to actions such as buying a new cow on Farmville. Thus, their impact is fleeting and rarely seen or appreciated.

Facebook boasts that new improvements in the timeline based on algorithms will change this. Not only will actions be grouped with other like actions but your ability to interact with posts will be expanded. Currently, users have the ability to "like" posts; changes will allow you to suggest actions such as "watch," "listen," "donate" or "share," encouraging your friends to support and interact with the causes that matter most to you. Matt Maham, Causes vice president for social impact said, "We believe altruism is ultimately a social exercise, and it's the kind of activity that people want to share with others and celebrate with people." Just as people want to share photos and commentary on their life experiences, they want to share their interests and passions through the social networking outlets. As far as non-profits are concerned, a recent opinion study has found that 9 out of 10 Americans believe digital technology is the most effective manner of creating social change. Perhaps Maham is correct and the people are merely waiting for a simple way to contribute. However, only time will tell whether Facebook's changes will be the proper solution to improving the presence and impact of non-profits.


To view more information on Walden University's Social Change Impact Report please visit:
http://www.waldenu.edu/About-Us/41318.htm